Be Well / New Spa and Bath Culture and the Art of Being Well
Mens sana in corpore sano is a saying almost as old as civilisation. Romans had the Thermae, Ottomans had the Hammam, and the Japanese, the Onsen. The tradition of wellbeing goes beyond cultures and timelines, and nowadays we find ourselves with a broad offer of urban meditation centers, remote yoga retreats or spiritual open-air spas. Wellness is, indeed, a buzzword across industries, from beauty to hospitality and even the corporate world, but more than that, is a quality cherished by humankind as a whole. A book about spaces for wellness. The title includes a historical part, exploring the traditional local manifestations around the world, from the sweat lodges of Native American tribes to the 19th century countryside spas of Central Europe; and a contemporary part, presenting the newcomers that are redefining how we experience wellness, both in global capitals and remote escapes. It also profiles some of the most interesting professionals of the industry, both the entrepreneurs and the practitioners, who will offer insight into wellness as a daily ritual that translates to our most basic routines, inspiring the reader to get hands on.